OUR SWEET TECH
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Full page analysis & video analysis
Verity™ is a contextual intelligence technology that can comprehensively analyze text, images, video and audio content to ‘read between the lines’ and derive human-like understanding.
Enhanced Performance
Verity™ aligns with the most relevant content to amplify your brand message, avoids unsafe content without limiting campaign reach, and targets the right audience without relying on personal data or cookies!
Verity™ is the #1 contextual technology that outperforms not only other contextual vendors but also its behavioral targeting counterparts. It targets efficiently, and safely in all the right, suitable environments to amplify brand messaging and deliver results. What makes Verity™ so delicious?!
THE KEY-LIME TO SUCCESS
How We Stand Out from Our Competitors
Competitor A
Competitor B
Competitor C
GumGum Verity™
#1 in Contextual
A Dentsu Aegis Network study, overseen by a third party researcher, demonstrated that Verity™ identifies relevant page content more accurately than leading competitors.
Verity™ has been proven to be more accurate than its competitors, delivering better results with higher efficiency:
PIECES OF THE PI
How Verity's Brand Safety Works
Verity™ targets the most relevant inventory, while avoiding unsafe content to maximize reach and performance.
Safe
Unsafe
Disaster
Drugs
Hate
Illegal
Illness
Sexual
Malware
Obscene
Violence
69%
More accurate
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48%
#1 in Targeting
lower cost per click
lower cost per viewable impression
41%
In the same study, Verity™ outperformed behavioral ads:
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Brand Safety & suitability
Fully aligned with the 4A’s, APB’s original Brand Safety Floor & Suitability Network, with the endorsement of the Global Alliance for Responsible Media (GARM)
Identifies and scores 9 threat categories
Characterizes sentiment:
Proportion of positive, neutral, negative tone on the page
Determines overall page safety
MOUTH-WATERING AD SOLUTIONS
GumGum’s Verity™ driven ad solutions include:
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Exclusive ad products:
Solution for advertisers seeking a premium, higher-performing, full service campaign partner (Display, Video, Integrated Video)
Standard ad products:
Solution for advertisers seeking a best-in-class targeting and media solution to maximize the performance of standard creative assets (Display, Video, Native, Stories)
OUR PUBLISHERS
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Creme de la Creme Publishers
THANK YOU!
The Benefits of Working with Us
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Fully customizable, brand suitability solutions
Enhanced campaign performance
Higher accuracy targeting
Increased brand safety & suitability
Easy & flexible buying
White-glove, round the clock level of service
Targeting + Suitability + Safety = Verity™
Keep Your Eye on the Pi
Enter to contribute to #GumGumGives towards Women's Shelter and get a chance to win $100 e-gift card!
We partner with thousands of quality publishers to ensure advertisers’ messaging is placed on quality, relevant sites. In fact, Verity’s unique understanding of those sites makes those sites more valuable for advertisers.
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GumGum offers the perfect equation for future proof targeting and brand safety solutions - our contextual intelligence, Verity™ ! Our Verity™ backed, custom ads are built to help brands and advertisers generate attention in suitable media environments within a vast network of premium publishers.
Download our favorite pie recipe
Do you want to learn more? Let's chat! Get in touch with us:
We use WhiteOps to block invalid traffic, and can layer on 3rd party vendors for additional verification, brand safety, and measurement.
Our sweet tech
The key-lime to success
Pieces of the pi
Mouth-watering ad solutions
Creme de la creme publishers
Benefits of working with us!
Get in touch with us!
Get in touch with us to learn more!
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THE KEY
GumGum's Verity™ driven ad solutions include:
THANK YOU
